Important HR decisions, from restructuring plans to RTO policies, benefits changes, and reorg announcements, almost always go live with too little signal on how they'll land. Surveys arrive weeks late. Focus groups are slow, expensive, and too small to be statistically meaningful.
SynPop was built to answer the question before the announcement. We build a synthetic model of your workforce, calibrated to your culture and history (not a generic industry benchmark), and let you run any scenario without a single employee seeing it.
The scope is focused and intentional. SynPop does not replace employee listening programmes. It tells you what to listen for, and when. SynPop does not predict individual behaviour; the unit of analysis is always a segment. What it gives HR leaders is a forecast they can take into a leadership meeting, three weeks before launch, with the segments and drivers already laid out.
Matteo is the driving force behind SynPop, leveraging his expertise in People Analytics, HR Strategy, and enterprise consulting to bring synthetic-population simulation to HR decisions. With a proven track record leading global workforce-analytics initiatives, he leads SynPop's growth, technology adoption, and market expansion.
As CEO of 10xStudio and Sensity AI, Giorgio shapes SynPop's technical roadmap and strategic partnerships. With deep expertise in generative modelling, large-scale data systems, and enterprise architecture, he ensures our platform delivers robust, secure, and insightful workforce simulations.
Sam has over 14 years of experience including executive search, recruiting, and consulting across FMCG, technology, financial services, professional services, and energy sectors. For the last 10 years, he has focused his career on labour market advisory and talent intelligence, including setting up Talent Intelligence at PayPal and Coca-Cola HBC. He has experience advising on location strategy, strategic workforce planning, leadership succession, people analytics, emerging skills, and the future of work.
10xStudio is a venture studio partnering with domain-expert founders to build next-generation simulation platforms. As a strategic shareholder in SynPop, they provide hands-on technical expertise, platform engineering, and enterprise-scale support, ensuring our synthetic-population engine stays cutting-edge, scalable, and ready for mission-critical HR use cases.